I'm Tirth Shah — a developer by mind, a GTM operator by heart. I run products + GTM systems at Helply, advise growth at Mazic, and built Ghostleads because modern outbound runs on signals — and the signals live on LinkedIn, locked behind a UI you can't export from.
Between my day job at Helply, my advisory work at Mazic, and the side experiments I run for fun, I'm doing outbound every week. Modern outbound — which doesn't look like the cold-list-blast stuff anymore. It looks like reacting to signals.
And the richest source of buying signals on Earth is LinkedIn. Who reacted to your competitor's launch post. Who just changed jobs at the company you sell to. Who follows the people you wish would notice you. Who's been posting about the problem you solve. Every one of those is an intent signal — orders of magnitude more valuable than a cold-blasted contact list.
The catch: LinkedIn locks every one of them. Sales Navigator shows leads but won't let you export. Post engagement: visible in the UI, no API, no CSV. Followers: not even surfaced. Emails: never shown at all.
The tools that try to fix this each break in their own way. Phantombuster needs your LinkedIn account — and accounts get banned. Evaboot and Wiza only do Sales Navigator — no post engagement, no follower scraping, no signals beyond the search results. Apollo, ZoomInfo, Crunchbase do firmographic data well but charge $948-$4,000+/year in subscriptions for capacity I don't always need.
Ghostleads is the engine I built to solve all of it. Signal-first: extract every LinkedIn surface LinkedIn won't let you export. Firmographic backstop: Apollo, Crunchbase, verified emails, phone numbers. $5 per 1,000 leads. Pay per lead. No subscription. No seat math. No reminder emails about renewing.
Most B2B products don't die because the product is bad. They die because nobody ever found them. Distribution is the moat. Everything else is a feature.
The bottleneck moved. The companies that win in the AI era won't be the ones with the prettiest products — they'll be the ones with the sharpest GTM systems bolted under them.
AI made shipping software trivial. It did not fix sales. Most B2B companies die from lack of distribution, not lack of features. The leverage is in the GTM system, not the next prettier dashboard.
I write the SQL. I run the experiments. I read every reply. When the GTM stack is one person who knows both sides, the loop closes in hours instead of quarters.
Sales tooling is one of the most over-priced categories in software. Most of what you pay for is account managers, not product. Ghostleads is the proof that you can rip the margin out and still ship something better.
Each role feeds the next. The experiments I run at Helply inform what I advise at Mazic. The friction I hit in both is what I solve in Ghostleads.
Owning the loop between what we ship and how we sell it. Building the systems that turn cold traffic into qualified pipeline.
Helping the team design outbound experiments, sharpen ICP, and instrument the funnel so growth compounds instead of burns.
Built this because LinkedIn locks the intent signals modern outbound runs on. Now they're a clean CSV. Pay per lead. Apollo and Crunchbase tag along for the firmographic layer.
The unfair advantage of being a developer who runs growth: I don't have to wait on anyone. When an experiment needs a new endpoint, I write it. When the dashboard is missing a metric, I add the column. When AI can replace 3 hours of manual research, I wire it up by lunch.
Most growth teams ship one experiment a week. With AI handling the grunt work and a tight feedback loop between code and copy, I ship one a day. The output shows up in booked demos — which is the only number that actually matters.
Ghostleads is built the same way I run growth: automation-heavy, cheap on the unit economics, and free of the bullshit that makes enterprise tools slow.
I built most of this from the road. The product runs from Supabase + a handful of worker processes — the only things I need are a laptop and a power outlet. That's the whole point. If you architect the GTM stack right, it shouldn't matter whether you're in a co-working space or watching a sunrise over the Himalayas.









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