Currently building from somewhere on the road

I build GTM systems. Ghostleads is one of them.

I'm Tirth Shah — a developer by mind, a GTM operator by heart. I run products + GTM systems at Helply, advise growth at Mazic, and built Ghostleads because modern outbound runs on signals — and the signals live on LinkedIn, locked behind a UI you can't export from.

The story

Built for me first. Opened up second.

Between my day job at Helply, my advisory work at Mazic, and the side experiments I run for fun, I'm doing outbound every week. Modern outbound — which doesn't look like the cold-list-blast stuff anymore. It looks like reacting to signals.

And the richest source of buying signals on Earth is LinkedIn. Who reacted to your competitor's launch post. Who just changed jobs at the company you sell to. Who follows the people you wish would notice you. Who's been posting about the problem you solve. Every one of those is an intent signal — orders of magnitude more valuable than a cold-blasted contact list.

The catch: LinkedIn locks every one of them. Sales Navigator shows leads but won't let you export. Post engagement: visible in the UI, no API, no CSV. Followers: not even surfaced. Emails: never shown at all.

The tools that try to fix this each break in their own way. Phantombuster needs your LinkedIn account — and accounts get banned. Evaboot and Wiza only do Sales Navigator — no post engagement, no follower scraping, no signals beyond the search results. Apollo, ZoomInfo, Crunchbase do firmographic data well but charge $948-$4,000+/year in subscriptions for capacity I don't always need.

Ghostleads is the engine I built to solve all of it. Signal-first: extract every LinkedIn surface LinkedIn won't let you export. Firmographic backstop: Apollo, Crunchbase, verified emails, phone numbers. $5 per 1,000 leads. Pay per lead. No subscription. No seat math. No reminder emails about renewing.

Most B2B products don't die because the product is bad. They die because nobody ever found them. Distribution is the moat. Everything else is a feature.

— me, at 2am, before deciding to build this
What I believe

AI made shipping software trivial.
It didn't fix sales.

The bottleneck moved. The companies that win in the AI era won't be the ones with the prettiest products — they'll be the ones with the sharpest GTM systems bolted under them.

Distribution > product.

AI made shipping software trivial. It did not fix sales. Most B2B companies die from lack of distribution, not lack of features. The leverage is in the GTM system, not the next prettier dashboard.

Operators who can code beat managers who can talk.

I write the SQL. I run the experiments. I read every reply. When the GTM stack is one person who knows both sides, the loop closes in hours instead of quarters.

If a tool isn't 10× cheaper than the incumbent, I'd rather build it.

Sales tooling is one of the most over-priced categories in software. Most of what you pay for is account managers, not product. Ghostleads is the proof that you can rip the margin out and still ship something better.

What I do

Three hats. One operating system.

Each role feeds the next. The experiments I run at Helply inform what I advise at Mazic. The friction I hit in both is what I solve in Ghostleads.

Helply
Head of Products & GTM Systems

Owning the loop between what we ship and how we sell it. Building the systems that turn cold traffic into qualified pipeline.

Mazic
Growth Advisor

Helping the team design outbound experiments, sharpen ICP, and instrument the funnel so growth compounds instead of burns.

Ghostleads
Founder

Built this because LinkedIn locks the intent signals modern outbound runs on. Now they're a clean CSV. Pay per lead. Apollo and Crunchbase tag along for the firmographic layer.

How I work

Code in the morning. GTM in the afternoon. AI doing the boring middle.

The unfair advantage of being a developer who runs growth: I don't have to wait on anyone. When an experiment needs a new endpoint, I write it. When the dashboard is missing a metric, I add the column. When AI can replace 3 hours of manual research, I wire it up by lunch.

Most growth teams ship one experiment a week. With AI handling the grunt work and a tight feedback loop between code and copy, I ship one a day. The output shows up in booked demos — which is the only number that actually matters.

Ghostleads is built the same way I run growth: automation-heavy, cheap on the unit economics, and free of the bullshit that makes enterprise tools slow.

From the road

Bali cafes. Himalayan towns. The Ganges at sunrise.

I built most of this from the road. The product runs from Supabase + a handful of worker processes — the only things I need are a laptop and a power outlet. That's the whole point. If you architect the GTM stack right, it shouldn't matter whether you're in a co-working space or watching a sunrise over the Himalayas.

Canggu, Bali
Canggu, Bali
Most of this codebase shipped from here
Tegalalang, Bali
Tegalalang, Bali
Rice terraces at sunset · brought a friend
Rishikesh
Rishikesh
Ganges at sunrise · reset button
Kelingking, Nusa Penida
Kelingking, Nusa Penida
The T-Rex cliff · 400 steps each way
Spiti, Himalayas
Spiti, Himalayas
Royal Enfield + a hotspot
Nusa Penida, underwater
Nusa Penida, underwater
30 feet down, finally off Slack
Dwarka
Dwarka
Sudarshan Setu, longest cable bridge in India
Manali, Himalayas
Manali, Himalayas
Two riders, one road
GWK, Bali
GWK, Bali
Garuda Wisnu Kencana
Kedarnath
Kedarnath
Trek week · pipeline still running
Manali
Manali
Snow line, jacket weather
Bukit, Bali
Bukit, Bali
Limestone cliffs, road to Pandawa
For founders / GTM folks reading this: if you're trying to build something similar — a lean, AI-augmented growth motion that doesn't require a 20-person team — reply to any of my emails or hit me on LinkedIn. I usually have an opinion.

Try the product I built for myself.

Sign in, claim your 400 free leads, and pull your first signal-rich export in 30 minutes. No card. No catch. The signals LinkedIn locks — delivered as a CSV.